Hello, I’m Shawna.
I lead design teams that solve hard problems and ship beautiful products.
Equal parts systems thinker & empath, I’m driven to design products that can help people lead healthier, more productive lives. I'm currently designing tools to empower the supplier side of the construction industry as a Staff Designer at Parspec. Previously I built PropTech products and teams at Outer Labs, and tools to enhance teamwork & creativity for Logitech, coming out of a rich career as an award-winning architect & real estate developer.
Do you have an interesting problem to solve?
2021 - 2024
At Outer Labs I worked with our PropTech beta customers to define product UX requirements and then hired and led a design team to build the experience side of those tools.
OUTER LABS
Design Leadership
Building & Leading the Design Team at Outer Labs
Product Design Manager
Hiring & managing a team of 6 designers
Working with company leadership, cross-functional partners & design team members to support product & business goals
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OUTER LABS
My Team’s Work
Optimizing Google’s Real Estate & Workplace Services
Product Design Manager
Enterprise Web Apps
Software platforms that support commercial real estate development from $50B global portfolio management to interior layouts.
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OUTER LABS
Stealth Mode, Seed Round
Product Designer & Product Design Manager
Enterprise Web App
AI software platform that helps housing developers close deals faster
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OUTER LABS
IC Design Work - PropTech Apps
Product Design Manager
Enterprise Web Apps
Series of web apps supporting the commercial real estate development processes, from budgeting to building performance
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2020 - 2021
I worked with Logitech’s high performance team, Liminal Collective, designing products to enhance teamwork and leverage creativity.
LOGITECH
Creative Landscape
Understand your creativity & others’
UX Design & Research
End-to-End Web Experience
Based on data from 10,000 people and their creative habits, this site includes a survey and explorations guiding people to understand & unleash their creativity, & learn about others’
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LOGITECH
MyOS
Team Accelerant Tool
Design Team Lead, UX Design & Research
End-to-End Web Experience
How can we optimize teams faster? This tool steps individual team members through the process of creating a personal operating system, generating their own book they can share with teammates.
2020
I teamed up with KAYA to support their 2.0 product launch.
KAYA CLIMB
Launching KAYA 2.0
Designer
Consumer Web Site & Print Assets
Supporting a major product launch through designs for a new branded web presence, climbing gym partner assets & a product audit
2016 & prior
I worked as an architect & interior designer, specializing in high-end hospitality and food & beverage projects. I was a Design Director of a 25-person studio within a larger firm, owning the design and the customer relationships from everything from a brasserie in Budapest to Google eateries overlooking the Bay. It was an exciting & busy time, mentoring the team, managing up to 20 concurrent projects, lots of travel & picking up a few design awards along the way! See a selection of my completed projects here.
In the beginning..
I began my design leadership journey unexpectedly, when my architecture professors awarded me a teaching fellowship after graduation. For the next three years I taught an undergraduate design studio course, a prequel to the professional architecture program, where students learn about the fundamentals of design: composition, figure/ground, materiality, 2D/3D representations, communicating the essential, craft, and most importantly, design process.
